Advertisingul si acele cuvinte care nu inceteaza sa ma uimeasca..

mai ales auzite din gura unor personaje rupte de realitate..

Cel mai des aud:
a) emphasize
01. Verb 1. emphasize - to stress, single out as important; "Dr. Jones emphasizes exercise in addition to a change in diet"
accent, accentuate, stress, emphasise, punctuate
background, play down, downplay - understate the importance or quality of; "he played down his royal ancestry"
set off, bring out - direct attention to, as if by means of contrast; "This dress accentuates your nice figure!"; "I set off these words by brackets"
re-emphasise, re-emphasize - emphasize anew; "The director re-emphasized the need for greater productivity"
bear down - pay special attention to; "The lectures bore down on the political background"
evince, express, show - give expression to; "She showed her disappointment"
topicalize - emphasize by putting heavy stress on or by moving to the front of the sentence; "Speakers topicalize more often than they realize"; "The object of the sentence is topicalized in what linguists call `Yiddish Movement'"
point up - emphasize, especially by identification; "This novel points up the racial problems in England"
press home, ram home, drive home - make clear by special emphasis and try to convince somebody of something; "drive home a point or an argument"; "I'm trying to drive home these basic ideas"
emphasise, underline, underscore, emphasize - give extra weight to (a communication); "Her gesture emphasized her words"
2. emphasizeemphasize - give extra weight to (a communication); "Her gesture emphasized her words"
emphasise, underline, underscore
accent, accentuate, emphasize, stress, punctuate, emphasise - to stress, single out as important; "Dr. Jones emphasizes exercise in addition to a change in diet"

auzit in acelasi context tot timpul "scopul e sa emphasise valoarea acestui produs"

b) input
1. inputinput - signal going into an electronic system
input signal
signal, signaling, sign - any nonverbal action or gesture that encodes a message; "signals from the boat suddenly stopped"
2. inputinput - a statement that expresses a personal opinion or belief or adds information; "from time to time she contributed a personal comment on his account"
comment, remark
ad-lib - remark made spontaneously without prior preparation; "his ad-libs got him in trouble with the politicians"
courtesy - a courteous or respectful or considerate remark
statement - a message that is stated or declared; a communication (oral or written) setting forth particulars or facts etc; "according to his statement he was in London on that day"
gambit, ploy - an opening remark intended to secure an advantage for the speaker
obiter dictum, passing comment - an incidental remark
mention, reference - a remark that calls attention to something or someone; "she made frequent mention of her promotion"; "there was no mention of it"; "the speaker made several references to his wife"
observation, reflexion, reflection - a remark expressing careful consideration
rib - a teasing remark
sally, wisecrack, quip, crack - witty remark
gibe, jibe, barb, dig, shaft, slam, shot - an aggressive remark directed at a person like a missile and intended to have a telling effect; "his parting shot was `drop dead'"; "she threw shafts of sarcasm"; "she takes a dig at me every chance she gets"
conversation stopper, stopper - a remark to which there is no polite conversational reply
banality, cliche, commonplace, platitude, bromide - a trite or obvious remark
zinger - a striking or amusing or caustic remark; "he always greeted me with a new zinger"; "she tried to think of some killer of an argument, a real zinger that would disarm all opposition"
3. inputinput - any stimulating information or event; acts to arouse action
stimulant, stimulus, stimulation
information - knowledge acquired through study or experience or instruction
elicitation, evocation, induction - stimulation that calls up (draws forth) a particular class of behaviors; "the elicitation of his testimony was not easy"
kick - the sudden stimulation provided by strong drink (or certain drugs); "a sidecar is a smooth drink but it has a powerful kick"
turn-on - something causing excitement or stimulating interest
negative stimulation, turnoff - something causing antagonism or loss of interest
conditioned stimulus - the stimulus that is the occasion for a conditioned response
reinforcer, reinforcing stimulus, reinforcement - (psychology) a stimulus that strengthens or weakens the behavior that produced it
discriminative stimulus, cue - a stimulus that provides information about what to do
positive stimulus - a stimulus with desirable consequences
negative stimulus - a stimulus with undesirable consequences
4. input - a component of production; something that goes into the production of output
constituent, element, component - an artifact that is one of the individual parts of which a composite entity is made up; especially a part that can be separated from or attached to a system; "spare components for cars"; "a component or constituent element of a system"
Verb 1. input - enter (data or a program) into a computer
computer science, computing - the branch of engineering science that studies (with the aid of computers) computable processes and structures
infix, insert, introduce, enter - put or introduce into something; "insert a picture into the text"

auzit in acest context : te rog sa imi dai inputul tau de producator, ca noi nu stim cum trebuie sa fie, ca nu e treaba noastra!

c) insight

ei bine, am intrebat de ce nu exista un cuvant in limba romana pentru INSIGHT. Nu exista cica. Ca in advertising asa este. Exista sau nu.
Iata ce zice wikipedia:


Insight from the Greek word noesis ( νόησις ).

Insight can be used with several related meanings:

* a piece of information
* the act or result of apprehending the inner nature of things or of seeing intuitively in Greek called noesis
* an introspection
* the power of acute observation and deduction, penetration, discernment, perception called intellection or noesis
* an understanding based on identification of relationships and behaviors within a model, context, or scenario (see artificial intelligence)

An insight that manifests itself suddenly, such as understanding how to solve a difficult problem, is sometimes called by the German word Aha-Erlebnis. The term was coined by the German psychologist and theoretical linguist Karl Bühler. It is also known as an epiphany.

sau

1. a penetrating understanding, as of a complex situation or problem
2. the ability to perceive clearly or deeply the inner nature of things

si inca

noun 1. understanding, intelligence, perception, sense, knowledge, vision, judgment, awareness, grasp, appreciation, intuition, penetration, comprehension, acumen, discernment, perspicacity

insight=intuitie

contextul: care este insightul acestui spot? asta e un insight?

d) awareness = conştienţă

a·wareness n.

Synonyms: aware, cognizant, conscious, sensible, awake, alert, watchful, vigilant
These adjectives mean mindful or heedful: Aware implies knowledge gained through one's own perceptions or by means of information: Are you aware of your opponent's hostility? I am aware that the legislation passed.

contextul: frate, are nevoie de awareness, ii da sau nu ii da? ca daca nu se intelege, e clar, nu ii da.


Se duce dracului limba romana. So?! Asta e un insight?